The Company
Our Story
1977-1982

When it all began

Andrea Benci began crafting wooden and iron staircases in 1977. In 1982, he opened his own business.

1985-1988

Market consolidation

The company made inroads in the field by actively participating in trade fairs, bolstered by Giuseppe La Fico Guzzo joining us as Sales Director.

1989-1990

In Europe

Michele Benetti joined us as Production Manager, and we expanded with exports to other European countries.

1996-2000

New Life, New Living

After an intense period during which we participated in the world's most prominent international fairs, we decided to open New Living—a production plant in Cecina that immediately established us as a standard setter in the field.

2002-2009

In the world

We began to work with new materials, like stainless steel and glass, and our exports grew beyond Europe..

2014-2018

Working closer with the designers

New Living kept growing, first with a new 1,400-square-meter production plant with an impressive showroom, and then with the opening of a new showroom in San Miniato, devised to give interior designers from all over Tuscany easier access to samples of our work.

Company

EMOTION

Passion is the inspiration for every one of our creations. Our goal is to create staircases that delight, enhancing living spaces with their exclusive design, choice materials, and unique details, such as LED light strips that can make each step shine in the night.

WHO WE ARE

We are three friends, partners, and artisans with different skills and areas of expertise who joined forces to create and nurture a complex, exciting company that has rapidly become a standard setter in the production of staircases for interior design.

WORKSHOP

In our quality-driven workshop, attention to detail guides every step of the production process. All our staircases are built by experienced artisans and are pre-assembled ahead of delivery in order to ensure they are perfectly installed in our customer’s home. We adhere to a scrupulous process, overseeing every project through its final installation, even for international customers.

ITALIAN EXCELLENCE

Our company structure and strong local roots help us excel in our field. We start from the aspiration to embody Italian excellence, a source of inspiration, and the ultimate goal of what we do. Our inspiration flows from the stunning landscapes and the rich artistic and historical heritage of Tuscany.

GUARANTEE

Our guarantee? Our sterling reputation and that of the 15 artisans in our company who work with expertise and passion every single day. Our team brings together wide-ranging expertise, talents, and skills. The invaluable teamwork of everyone in the company lets us create efficient meticulously-crafted products of enormous appeal.